Did you know there are up to 16 different marketing channels available to businesses according to this article I read recently? Right Marketing Channels
And did you know that CircleSource provides a ZERO COST marketing channel for specialist business service providers and independent experts and consultants?
The 16 marketing channels referred to are:
SEO Public Relations Email Marketing Social Media Marketing
Referral Marketing Online Advertising Utility Marketing Online Events
Speaking engagements Offline Advertising Influencer Marketing Offline Events
Content Marketing Sales Paybooks Partner Marketing Community Building
The bottom line is, as independent experts and specialist business service providers, we need to adopt multi - channel marketing strategies to promote our expertise, services and brands to reach our targeted customers. Of the 16 channels, at least 85% have costs associated with them, and that’s without engaging a specialist marketing consultant to help you develop a marketing strategy and determine which are best for you.
For example, we’re told all businesses need a sharp search engine optimised website. We all need a presence on LinkedIn and/or other social platforms like Facebook, Instagram etc. along with relevant content for online advertising to support brand awareness in the market and open new business opportunities! It’s complex and expensive, but necessary, needing careful consideration to determine the most appropriate channels for your business that achieves the best outcomes and return on investment.
But there are other less expensive options you can consider for your business. In a recent article, the CEO of Avaza, a new start up providing online project management solutions, talked about how they “grew their customer base through listing on a number of ‘free’ online marketplaces”, a move which their founder attributed to Avaza gaining relevant market exposure at NO COST. Avaza Project Management Integrated Features
Which leads me to my opening statement that CircleSource offers independent experts and specialist business service providers an alternative ZERO COST marketing channel to promote your expertise and specialist business services to corporate businesses who need to find them!
Creating an Individual Business Profile linked to Your Company Profile – outlining your expertise, business location, service regions, skills and industry specialisation, recent supply engagements, client recommendations and endorsements from completed engagements – Just like your Website!
Your individual and business profiles appearing in our open and transparent marketplace, where companies looking for your expertise and services can search on key words and find you, view your profile and previous work completed.
Providing Recommendations and Referrals – Work completed through CircleSource will attract endorsements and recommendations that add to your public profile, enable you to Trend in the Marketplace and are available to potential new customers.
Trending in the Marketplace – you will trend and appear higher in searches for your expertise based on work completed through CircleSource, not by how much online advertising you are prepared to pay for.
But CircleSource offers you much more than just a free marketing channel for your services. It’s a real business management tool. Here are just some of the things we offer:
You can use your CircleSource profile as your electronic Business Card – send the link to your profile to business development targets who can join CircleSource and engage your services.
You’ll be able to manage and govern all of your business service engagements in one place, oversight the engagements of all your team and receive reports that inform you of the services your business is delivering.
Grow your Business Networks - Each time you do business with someone in CircleSource, you become part of each other’s inner circle, making it easy to access and stay connected with your business network.
Marketing is complex and costly. It’s not a one size fits all and needs to be carefully considered to determine the most appropriate channels for your business.
At CircleSource, we’re NOT just another marketplace. We provide independent experts and specialist business service providers like you an additional ZERO COST marketing channel to showcase and promote your expertise and specialist business services to the market.
What have you got to lose?